At the heart of the event was a Q&A session that allowed attendees to ask the questions they've always wanted to ask to our panel of bloggers and PR pros, comprised of Brandi Halls, Director of LUSH North America PR; Cynnamon Schreinert, PR/media relations professional; Sarah Murray, Agency Director of Fashion Capsule; Alison of alison*elle; and our very own MizzJ of Just J. It was an incredibly insightful experience to hear our professionals' candid views on the role of bloggers and how they prefer to work with them, as well as hearing how other bloggers manage their time and deal with PR. I was really happy that each question generated a mini-discussion where everybody was able to contribute their thoughts.
|Cynnamon Schreinert, Brandi Halls, Sarah Murray, Alison, and J|
Some takeaways from the discussions:
- It's okay to post a negative review even on product sent for consideration, as long as it is constructive. Good PR understands you won't always love everything.
- Twitter is important. Really, really important. More important than Instagram, Facebook, or any other social media aside from your blog. Some brands may be hesitant to work with bloggers that do not have a Twitter account.
- It's very difficult to keep an active blog while maintaining professional and personal responsibilities. If you're struggling to keep up (o hi), try setting aside a few hours one day a week to work on a couple posts at a time.
|At the very end, feeling awesome about pulling it off!|
I am a bit sad that I was so busy running around/doing things in the background that I hardly got to chat with anybody! This was our first-ever sorta-formal event and I am sure I will get a chance to meet everyone properly at our next event.
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Thank you to our venue sponsor Metropolis at Metrotown for hosting us, and our product sponsors LUSH, Revlon, Marcelle, Annabelle, Almay, Nail Polish Canada, and Jukebox Print!
Thank you to Mimi Dejené for photographing our event!
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