Saturday, June 18, 2016

Recap: London Drugs Beauty Event 2016

Another year, another preview of all the new and exciting things coming to London Drugs this year! This year's Beauty Event had 16 different brands presenting new releases in skin care, cosmetics, and fragrance. As always, I won't be writing about everything I saw that night, but hopefully you are just as excited about the favourites I'm sharing today. The lighting was very blue, but I've tried as best as I can to correct for colour accuracy.

Sally Hansen Color Therapy nail polish
Sally Hansen Color Therapy nail polish shades accompanied by matching jellybeans :D
A new range of nail polishes is coming this year from Sally Hansen. The Color Therapy line has argan oil infused into the polish formula, which promises to nourish nails.

Sally Hansen Color Therapy nail polish
I'm a little wary of the affect that the argan oil may have on the wear time of the polishes, but hopefully it will make a different to my sad, dry nails.

Annabelle mascara
Annabelle is releasing a total of 7 (!!!!) mascaras this year for every lash need out there, including a waterproof version of their Big Show mascara. I'm most into the Blast Off mascara (bright yellow packaging), which is a lengthening and curling mascara. I wasn't able to get good photos of their other upcoming releases, which include a smooth gel lip liner, and more TwistUp Lipstick Crayons in super-shimmery metalic shades.

e.l.f. Lipstick
London Drugs will be expanding the range of e.l.f. products they currently carry, including e.l.f. makeup brushes. New this year are these double-ended Day To Night lipstick duos in four different shades.

e.l.f. Contour Palette
e.l.f.'s blush/bronzer duo has gotten a lot of love since it was first introduced, and now they're adding a four-pan contour/highlighting palette to the lineup.

Essie Gel Couture nail polish
With the popularity of gel manicures rising, Essie (much like other brands) has responded by coming out with a line of polishes that promise the gel-like shine and longevity without the need for UV lamps. The Gel Couture range has a literal "twist" to classic Essie polishes, with the bottles in a twisted shape. (No lie, my first reaction to the shape was, "are these going to fit weird in my nail polish drawers?")

Kiss NY Pro Egoism Matte lipstick
Kiss NY Pro is a new NY-based brand with a Korean beauty aesthetic. I am so excited about the Egoism Matte Velvet lipsticks, which come in a variety of conventional colours, plus stunning shades like lavender, teal, navy, and black (I posted a few swatches on Instagram).

Kiss NY Pro Moisture Tattoo lip stain
And because you can never have enough lip product: there's also the Moisture Tattoo, pigmented lip stains in high-gloss shades. Unfortunately we will have to wait until September-ish for Kiss NY Pro to start getting carried in London Drugs stores!

Makeup Revolution blush palette
Makeup Revolution is another exciting new brand coming to London Drugs. The UK-based brand was really popular at the Beauty Event because they had so many gorgeous products. Above is a shot of one of their 8-pan baked blush palettes.

Makeup Revolution Vivid Baked Highlighter
For major glow, there is also the Vivid Baked Highlighters in three shades.

Makeup Revolution Ultra Contour Palette
Or get two baked highlighters (as well as six other contour/highlighting shades) in one package with their Ultra Contour Palette.

Makeup Revolution eyeshadow palette
For eyeshadow fiends, there are a number of large 18+ shade palettes. Above is one of the Salvation Eyeshadow Palettes in the Unicorns Unite colourway.

NeoStrata skincare
You guys know I am a big fan of NeoStrata's Glycolic Renewal line, which I was introduced to at last year's Beauty Event. This year, a number of new products have been/will be introduced, including All-in-One serums with retinol, and four new face cleansing products.

NYX ombre blush
A bunch of us fell head over heels for the new Ombre Blushes from NYX. The display blushes they had out were so pretty. However, a couple of bloggers (including me) have since discovered that the Ombre Blush samples we took home from the event have very little ombre effect. I'm still excited to test it, but I'm glad I got this shot at the event as the blush I took home doesn't look like this.

Also, very cool news: NYX is launching a new shade of their Soft Matte Lip Cream in the shade Vancouver. Yes, us Vancouverites are getting a lip cream shade named after our city! :D

Almay foundation and concealer
The new Almay Age Essentials line features a foundation with SPF, a creamy stick concealer, and a lip treatment (the white bullet with a spot in the middle).

Revlon mascara
More mascara: Revlon has five new mascaras this year, including the Ultimate All-in-One mascara (red cap) that volumizes, defines, lifts, and lengthens.

Revlon brush
I am really excited about the new line of makeup brushes coming out from Revlon, but unfortunately they didn't include any info about this in our press booklet :( I recall that there are 10-11 brushes total for face, eyes, and lips (above is a blush brush). They had a nice weight and feel to them, and a featured a cool geometric pattern on the handle.

Okay, that's all for now. I hope you saw something that excited you and is worth checking out at London Drugs! For me, I'm most excited about the Kiss NY Pro matte lipsticks and Makeup Revolution's gorgeous baked blushes (take ALL the macro photos!)

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